How Much Does a Website Cost in Europe?
Website costs in Europe: builder plans from €4 a month, Irish agency price ranges, running costs, and where our fixed €1,900 and €190/mo prices sit.
How much does a website cost? In Europe, a small business website costs from about €4 to €34 a month if you build it yourself on a website builder, and roughly €1,500 to €5,000 if a web design firm builds a site of five to ten pages for you. Basic starter sites begin at around €500 to €800. These figures come from the builders’ own pricing pages and from the price guides of eight Irish web design firms, all checked on 23 October 2026. Not all of them say whether VAT is included.
Our own fixed prices sit inside the professional range: €1,900 one-time for a five-page site (Launch), €3,900 one-time for a larger site (Establish), or €190/mo with hosting and maintenance included (Essential), all excl. VAT. That isn’t the cheapest way to get online, so this guide also shows where the cheaper options are and what they leave out.
In short
- Website builders cost about €4–€34 a month on annual billing for a small business site (Wix, Squarespace, WordPress.com); Wix and WordPress.com quote before VAT.
- Irish web design firms put a professionally built small business site at roughly €1,500–€5,000, and their basic or starter sites begin at €500–€800.
- Running a site you maintain yourself is cheap: shared hosting from €1.60 a month and domain registration from €4.90 a year at a German host, excl. VAT.
- Our prices: Launch €1,900 one-time, Establish €3,900 one-time, Build €7,900+ (fixed quote), or Essential €190/mo and Growth €490/mo, all excl. VAT.
- In Ireland, add 23% VAT to any price quoted excl. VAT if your business can’t reclaim it.
What is the average cost of a website?
There’s no official average. Eurostat tracks how many businesses have a website (79% of EU enterprises with ten or more employees in 2025, according to Eurostat’s survey of ICT use in enterprises), but nobody publishes what they paid. The platform and media guides near the top of Google for this search quote in dollars. What you can compare in euros is published prices for each way of getting a site built:
| Route | What you pay | Source |
|---|---|---|
| Build it yourself on a website builder | About €4–€34 a month, annual billing | Builders’ pricing pages (below) |
| Basic or starter site | From €500–€800 one-time | Irish firms’ price guides |
| Professionally built small business site (about 5–10 pages) | About €1,500–€5,000 one-time | Irish firms’ price guides |
| Online shop | Starting prices of €2,000–€5,000 | Irish firms’ price guides |
| Our fixed packages | €1,900 / €3,900 / €7,900+ one-time, or €190–€490/mo | Caladona’s published price list |
How much do website builders cost in Europe?
A website builder bundles hosting, templates and an editor into one monthly fee. These are the plans a small business would start on, as listed on 23 October 2026:
| Builder | Entry plan | Next plan up | Billing and VAT |
|---|---|---|---|
| Wix | Light, €14/mo | Core, €25/mo | Annual, paid upfront, excl. tax |
| Squarespace | Basic, €12/mo | Core, €18/mo | Annual (€17 and €24 paid monthly); VAT may come on top |
| WordPress.com | Personal, €4/mo | Premium, €8/mo | Billed yearly, excl. taxes |
| Shopify (online shops) | Basic, €24/mo | Grow, €69/mo | Billed yearly (€32 and €92 paid monthly); card fees on top |
All four list these prices in euros. WordPress.com’s pricing page shows the visitor’s local currency, so its euro prices come from its public plans API (€48 and €96 a year). Squarespace’s come from its published price list, updated 5 October 2026. That list says prices include VAT where required, but its Danish prices match Squarespace’s live Danish page before VAT, so VAT may come on top of the euro prices too. Shopify’s Irish page doesn’t say whether VAT is included in plan prices.
Builders are by far the cheapest route, and you do the work yourself: you choose the template, write the text, set up the pages and keep them up to date.
If you’d rather run open-source WordPress on your own hosting, you pay for hosting and a domain instead. Hetzner, a German host, lists its Webhosting S to L plans at €1.60 to €8.32 a month and domain registration from €4.90 a year, all excl. VAT. Themes, plugins, updates and your own hours come on top.
Can I run a website free of cost?
Yes, but with limits. Wix and WordPress.com both have free plans. On Wix you need a paid plan to connect your own domain and remove Wix branding, and WordPress.com shows its ads on free sites until you upgrade. For a business, the cheapest paid plan is the realistic minimum, mainly so the site runs on your own domain.
How much does a website cost in Ireland?
In Ireland, a professionally built small business website typically costs €1,500 to €5,000. We read the price guides of eight Irish web design firms that ranked in Google Ireland for these searches on 23 October 2026:
- Seven put a professionally built small business site in a band that starts at about €1,450–€2,000 and tops out at €2,500–€7,500.
- The eighth starts its 5–7-page brochure sites at €3,950 + VAT.
- Four list a basic or starter site, with starting prices of €500–€800.
- Only two state plainly that their own prices exclude VAT.
The standard Irish VAT rate is 23%. If VAT applies and your business can’t reclaim it, a €1,900 quote excl. VAT costs €2,337.
What is the average cost of a 5 page website?
In the same Irish guides, a site of about five pages ranged from €749–€1,000 for a starter build to €3,950 + VAT for a 5–7-page brochure site. Our Launch package is a five-page site for €1,900 one-time, excl. VAT, with full ownership of the code and content, EU hosting setup, and a responsive, accessible build. On the Essential subscription you get five pages with custom design for €190/mo, excl. VAT.
Most of the gap between €749 and €3,950 comes from four things:
- Design. Adapting a template is quick, while custom layouts take design time and rounds of changes.
- Content. Someone has to write every page, so supplying finished text saves money. We charge €190 per page, excl. VAT, for copywriting as an add-on.
- Functionality. Contact forms are simple. Bookings, member logins, payments and integrations with other systems take real development time, and at some point a website becomes one of our custom web app builds or a shop (see our comparison of Shopify and a custom webshop).
- Support after launch. Some quotes include months of support. Others end the day the site goes live.
How much does it cost monthly to own a website?
Looking after the site yourself costs little. Paying someone mostly pays for their time:
| Running cost | Price | Source |
|---|---|---|
| Domain | From €4.90 a year, excl. VAT | Hetzner |
| Shared hosting | €1.60–€8.32 a month (S to L plans), excl. VAT | Hetzner |
| Website builder plan (hosting included) | About €4–€34 a month | Builders’ pricing pages |
| Care plan from a web design firm | From about €49–€80 a month (three Irish firms) | Irish firms’ price guides |
| Our subscription: site, EU hosting and maintenance | Essential €190/mo, Growth €490/mo, excl. VAT | How our website plans work |
Our separate guide covers what website maintenance costs per month in more detail.
Where our prices sit
All our prices are fixed and excl. VAT.
| Package | Price | What’s included |
|---|---|---|
| Launch | €1,900 one-time | 5-page fast site, full ownership of code and content, EU hosting setup, responsive and accessible |
| Establish | €3,900 one-time | More pages, full SEO setup, blog, 3 months of support |
| Build | €7,900+ (fixed quote) | Custom web apps and SaaS, e-commerce builds, mobile apps; price fixed before we start |
| Essential | €190/mo | 5 pages with custom design, EU hosting, maintenance, SSL and backups, content edits on request |
| Growth | €490/mo | Everything in Essential, plus on-page SEO with a monthly report, blog, performance tuning and priority support |
Launch and Essential cost more than a builder or a basic starter site. Launch is close to the bottom of the Irish range for a professionally built site, and Establish sits in the middle of it. Over three years, the routes compare like this:
| Route | Cost over 3 years, excl. VAT | What you still handle yourself |
|---|---|---|
| Wix Core, annual billing | €900 (36 × €25) | Design, writing, all updates |
| Launch, then self-managed hosting | €1,900 + hosting (€58–€300 at Hetzner’s S to L plans) | Updates, security and backups, or paying someone for them |
| Essential subscription | €6,840 (36 × €190) | Your content and decisions; monthly plans cancel anytime |
On cost alone, a builder wins, and a one-time build is cheaper than a subscription over three years. The subscription costs more because maintenance is included, so you don’t do it yourself. Hosting location matters too if you handle customer data, which is why EU hosting matters under GDPR.
How much should I pay for a website for my small business?
It depends on how much of the work you want to do yourself:
- Simple information site, and you have time: a builder plan at about €4–€34 a month.
- Professionally built site of around five to ten pages: about €1,500–€5,000 one-time in the Irish guides. Our Launch package (five pages) is €1,900.
- Larger site with SEO set up from the start: towards the top of the Irish range, where the firms’ bands end at €2,500–€7,500. Our Establish package is €3,900. Ongoing SEO is a separate budget; see our European SEO price benchmarks.
- Online shop or web app: get a fixed quote. Starting prices for shops in the Irish guides were €2,000–€5,000, and our custom webshop builds are part of Build, from €7,900.
Add running costs on top of a one-time build, or choose a subscription that includes them.
Red flags in website quotes
- A single total with no breakdown. “Website: €6,000” tells you nothing, so ask what design, content, functionality and support each cost.
- No word on VAT. Only two of the eight Irish guides we read said clearly whether VAT was included, so get it in writing.
- Hosting priced far above the market. Shared hosting costs €1.60–€8.32 a month on a German host’s S to L plans. If a quote charges much more, ask what the fee covers beyond hosting.
- No ownership terms. You should own your domain and content, and know whether you get the code if you leave.
- “GDPR-compliant” with nothing behind it. Ask where the data is hosted and which third-party scripts load. If you sell online, check what a GDPR-ready online shop needs.
If you’d rather skip collecting quotes, our prices are on the pricing page, or you can ask us for a fixed quote.